You Should Know About Lilac And Lilies’ New Blog


 The insanely stylish, Michelle Dimarco, co-founder of Lilac and Lilies shares why she has started a blog celebrating women who like herself are making a difference in their community and pursuing their dreams.  
I had no idea I wanted to be an entrepreneur. After college, I struggled finding a career I was madly passionate about. I sought refuge in keeping up on the latest trends in fashion magazines and designer blogs while dressing my friends for fun. My style muses ranged from Bridget Bardot to Diane Kruger and Carine Roitfeld.
When a retail space opened up near my house, my mom encouraged me to take a leap of (fashionable) faith. Over the next couple weeks, I listened closely to my heart which encouraged me to create that which did not exist. As a result, I surrendered to the universe and gave birth to a new brand – Lilac And Lilies boutique.
However, a career in fashion isn’t ALL glamour, ALL the time. After seven years in business, I began to feel the itch. The seven year “business” itch. I realized that the women who were shopping my fashion boutique Lilac & Lilies weren’t just trendy and well-dressed fashionistas.
These women balanced an equally sophisticated head on their designer heels. For them, style was just one of many creative expressions in their everyday arsenal. They were leaders too in their own right – Women to Watch!
Every week, I meet amazing women doing amazing things in their community, at work and in the home. The fabric of their identities is so intriguing and inspiring that it led me to ponder… how I can connect these women beyond the clothes on their back and an affinity for black.
My intuition, which has served me well as a boot strapping woman entrepreneur, told me that I could unite these amazing women online by creating a free and universal platform for them to hangout, share stories, discover music, learn new things and feel inspired!
It was within this spark of enlightenment that this BLOG was born. My dream is to create a fun and creative community where like-minded women around the world team up to take center stage. As an entrepreneur mentor who learned many lessons the hard way, I want to share my personal and professional trials and tribulations with other woman while I learn from their individual journeys and perseverance. I want to give back while paying it forward with knowledge, encouragement and inspiration and showcase incredible people who are redefining roles and doing amazing things.
This blog represents a new frontier in fashion and I truly hope you join me on this incredible journey!

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