Editor's Journal, Featured

Latina actress Genesis Rodriguez is the newest spokesperson for  the campaign called “It’s That Worth It To Me.” The campaign is a collaboration between L’Oréal and Melanoma Research Alliance. It is essentially a Public Health Campaign and Social Media Call-to-Action that drives Melanoma Awareness, raises funding for research and encourages sun protection and sunless tanning.

This past Thursday an amazing panel of women spoke at the Thompson Hotel in South Beach to discuss the importance of protecting your skin and to raise awareness about Melanoma. The panel consisted of Miami-based doctor Flor Mayoral, M.D, of Mayoral Dermatology, Danielle Macaluso, AVP of Communications for L’Oreal Paris USA, as well Genesis.  According to the campaign, melanoma is the most common cancer in women under 40.

“Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 40 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris – MRA Team Science Award Research Grant, up to $250,000 in 2015.”

How To Participate in It’s THAT Worth It to Me by Donating 15 Social Media Seconds

Beginning on May 4th, “Melanoma Monday,” and through Labor Day on September 7th, people can participate in the campaign by following three steps:

  1. Create a 15 second video or photo sharing with their social community why SPF protection or using sunless tanner is worth it. 
  2. Share the video or photo via Insta-video/Instagram, Facebook and/or Twitter with hashtag #ItsTHATWorthIt   
  3. Get your social media community involved to further spread the word by tagging three friends in your post.


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