Dur Doux, which translates to hard/soft, is edgy, elegant, easy to wear women’s wear. The label is built on the concept of wearability with an avant-garde sensibility. Dur Doux’s signature comprises of unexpected shapes, details and exceptional fabrications. The essence is strong, sensual and feminine with a powerful edge towards sophistication. A new interpretation for shape is born with the unique balance created by the play of hard and soft elements.
Najla Burt, creative director and designer, is a graduate of Parsons The New School for Design. She graduated in May 2012 with a degree in Fashion Design. While attending Parsons, she worked in sales for designers such as Alexander Wang and Staff International USA which houses brands like Pierre Balmian, MM6 Maison Martin Margiela and Viktor & Rolf. This invaluable experience played a large role in the development and creation of her new fashion label, Dur Doux.
“BEAUTIFUL, CHIC, UNIQUE” has been the feedback from New York and Los Angeles, where the DUR DOUX collections have been shown.