Beyonce, Katie Holmes are just a few of the big name fans of the latest jewelry inspired temporary tattoos taking the fashion world by storm. Flash tattoos saturated the fashion world this past season catching our eye at Mercedes-Benz Fashion Week Swim and New York Fashion Week. Naturally when the opportunity presented itself to pick the brain of the mastermind behind the national trend we seized it.
Flash Tattoos was founded in July 2013 in Austin, Texas by designer and creative director Miranda Burnet. Miranda’s affinity for bold jewelry and accessories was the driving force behind Flash Tattoos. “I wanted to put a fun spin on couture jewelry, to create a captivating ‘line’ that was not only beautiful but also fun and affordable.” While the designs undoubtedly look great on the skin, Burnet says the beauty is enhanced by the temporary nature of the tattoos. “Each is fleeting, ephemeral – to be gazed upon and enjoyed in the now, before it is gone. Of course, once it is gone, you can always just apply another one!”
The majority of the collections are named according to the mood and style of the designs. Others are inspired by travel or inspirational people. For example, the Sofia collection was inspired after a visit to the Hagia Sophia in Istanbul.
In terms of how they stand out from other products, Flash Tattoos is not only the original maker of affordable metallic temporary tattoos, but the brand is also responsible for launching the metallic tattoo trend. A combination of innovative thinking, top quality materials, and a modern design aesthetic (featured within our 11 Flash Tattoo collections) have made it an immensely popular item amongst celebrities (Alessandra Ambrosio, Vanessa Hudgens, Brooke Burke), stylists, editors, bloggers and fashionistas everywhere. They’re a huge hit with the beach and surfing crowds of Hawaii, Australia, California and Florida, as well as with customers living in more land-locked regions around the globe.
What is your personal favorite out of all of the tattoos?
It’s impossible to choose – depending on my mood, I will wear different collections. My favorite is constantly rotating!
How do you feel about the reception so far?
It’s very exciting and an amazing feeling – almost a bit surreal! We are incredibly grateful for all the love and support from all the Flashionistas who love wearing and sharing the news about our product.
What is your definition of real beauty
Real beauty comes from within – it’s confidence, happiness, loving and being loved. Of course, a little Flash Tattoo here and there only accentuates that happy inner glow!