MEET THE WOMAN BEHIND THE SIGNATURE FLORAL ARRANGEMENTS THAT HAVE WON THE DEVOTION OF ALL HOPELESS ROMANTICS IN SOUTH FLORIDA AND NOW CHICAGO. ARMED WITH A CUSTOM LINE OF CHOCOLATES , WINE AND FLORAL DESIGNS THAT ARE IMPOSSIBLE TO STOP LOOKING AT NO STUBBORN HEART STANDS A CHANCE
Could you please discuss the gourmet treats that can accompany the arrangement?
The chocolates are absolutely gorgeous, almost too pretty to eat! We partnered with Christopher Elbow, an amazing chocolatier who really looks at chocolate as an art form. The flavors are exclusive to Kalla, and the designs on each chocolate mirror the relationships you will find within our floral assortment. We also have wine from the Napa Valley for those who really like to indulge. The Hill Family Estate is another terrific partner who shares the same passion for wine as we do for flowers.
Congratulations on your recent opening in Chicago. What do you think has contributed to the success of Kalla?
Thank you! It’s been very exciting. I think the product is amazing and anyone who receives it loves it. So the product and experience are driving our success. The brand is aesthetically very different than anything else in the marketplace. People are drawn in by the look, and stay because of the experience.
What is your favorite flower?
Vanda orchids. They are very hard to come by, but we will be introducing them into our assortment this fall.
Where do you get inspiration from?
I draw inspiration from everywhere. I love mixing and matching prints and patterns. I love the fashion industry. Flowers, like fashion, evolve each season, so I love infusing it into our assortment.
What is the process like for making a Kalla arrangement?
We handpicked unique varieties from our favorite farms and source them direct from the grower. We wait until they are at the perfect blooms stage and handcraft each arrangement using the best flowers from the batch. The finishing touch is always our special hydration lily that allows the recipient to easily water their arrangement.
Finish this sentence: “I am worthy _____.”
Because I helped create a brand that people absolutely love.