Kat Von D is known for her quirky lipstick names for her line of lipstick, which is carried at Sephora. However her latest lipstick has not been received well and has resulted in Sephora taking the shade off their shelves and Web site. The new shade, which is a peachy nude shade, was named “Celebutard.”
Parents of children with developmental issues took offense to the name of the new shade. Reportedly stating that they found name insulting and offensive.
“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”
Sephora pulled the shade from shelves and its website and issued a statement of apology as well:
“It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”
That inked beauty went on to tweet her thoughts:
“At the end of the day, it’s just a f—— lipstick,” she later deleted the tweet.
What are your thoughts was the name a bad choice on Kat Von D’s part?