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NOTEWORTHY DESIGNERS CONTRIBUTING TO THE MOMENTUM OF SLOW FASHION

More than a seasonal fashion trend, slow fashion is a movement that has been steadily gaining momentum in the fashion industry that has such a high-demand to fulfill that it is contributing to the depletion of fossil fuels used in textile & garment production and transportation. Fresh water reservoirs are also diminishing due to cotton crop irrigation. The industry is said to also be introducing manmade pesticides and synthetic fibres, which increase their persistent and damaging presence in nature.

Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement manifested in one-of-a-kind pieces that seemingly also guarantee versatility. Here are just a few designers that we feel are noteworthy.


HOUSE OF THE VERY ISLAND’S 

The label was founded in 2006 as a cooperation of four designers rooted in a network of artists, musicians and film-makers in Vienna. Since 2008 Karin Krapfenbauer and Markus Hausleitner work focusing explicitely on fashion. Heading for an avant-garde casual wear “House of the very island’s” combines effortless wearability with conceptual patternmaking and explicit silhouettes. A key aspect is the use of organic and fair trade materials.

“From the beginning we intended to make clothes that we would like to wear and would be comfortable with for more than one season,.”


BEIRA 

“Beira is a unisex clothing brand from Brasil founded in 2015. Beira’s priority is to offer their users an opportunity to see clothes form inside out and to empower them to give different meanings to the clothing. Their collections are not defined by seasons, instead each new piece is a part of the first collection continuance. Beira’s intention is to tell a story with unique language and value time through a continuous creative process.”


REALITY STUDIO

The materials are carefully selected and are uniquely composed. Refined detailing and manufacturing lead to contemporary pieces with a life long value. The resulting collections appear as a contradictory mix of appealing elegance,feminine strength and a delicate sensitivity with the aim to express: `Do what you love and live now´.

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